WESTERN & SOUTHERN OPEN SELLS MORE THAN $40,000 IN GIFT CARDS DURING 24-HOUR CYBER MONDAY PROMOTION
Orders received from 19 states; One every 8.5 minutes
In a record-setting holiday promotion for the Western & Southern Open, tournament fans purchased $40,750 worth of tournament "Court Cards" from 12:01AM to 11:59PM on November 26, 2012.
The one-day promotion offered tournament Court Cards at a 10% discount. A Court Card is redeemable for tickets at the tournament box office, and food, beverage and merchandise at the Lindner Family Tennis Center during the event.
The Western & Southern Open is one of only five professional tennis events in the world (outside of the grand slams) to feature top-level men’s and women’s tournaments playing concurrently at the same venue during the same week. The event is played in Mason, OH, 20 miles north of Cincinnati.
Some interesting facts about the Cyber Monday promotion:
· An order was placed an average of every 8.5 minutes
· 320 total Court Cards were purchased
· The most popular denomination of gift card ordered was $100
· An average of $1,698 of card value was ordered every hour
· Cards were ordered from 19 different states
The promotion was the first of two holiday efforts from the tournament. Beginning on December 12, 2012 (12/12/12), the event will offer exclusively through Ticketmaster a limited pre-release of tickets for the 2013 event. The sale runs for 12 days and fans can select their exact seats and print the tickets at home for last minute holiday gifts.